A great threat blocked the whole world, but especially Italy for three months, causing our economy to collapse. The sector most affected was the tourism-hotel sector. The coronavirus is still a problem, but the Italian economy is trying to restart. It is necessary for the hotelier to renew his offer with new ideas, for this reason it is important to identify and ride the new trends of 2021 to relaunch the hotel after Covid.
2021 trends to relaunch the hotel after covid
Let's start immediately with a trend generated by the health emergency: hygiene and safety.
The traveler wants to feel safe even from invisible threats. He prefers establishments that make information about the hotel's health and hygiene measures available. Better yet, he prefers facilities that make sanitizing and environmental sanitizing products available. We understand how communication plays a fundamental role in gaining the trust of tourists.
Still on the topic of health and wellness, another trend that emerged in 2020 is sustainability . An ever-increasing number of people are developing a strong awareness and interest in climate change, its environmental impact, and the consequences of pollution on human health.
Another trend that has developed amid COVID-19 is contactless technology . This technology reduces the opportunity for physical contact, decreasing the likelihood of contracting the virus. This new trend has many applications within hotels. Some examples include online check-in and check-out, chatbots, QR codes for bar or restaurant menus, self-service checkouts, information kiosks, and contactless payments.
Flexible cancellation policies : The coronavirus makes it necessary for property owners to offer greater flexibility in canceling reservations. The threat is still present, and new regulatory requirements are changing suddenly. Customers are uncertain about whether they will be able to reach their destination. Offering a flexible cancellation policy, in this context, represents added value for the traveler.
Local tourism : The health emergency has brought the tourism sector to its knees. Everything froze for three long months. Slowly, the country is returning to normalcy, and the sector is also reviving. The pandemic itself is bringing local tourism back into fashion, that is, tourism that originates and takes place within the country.
