The ecological transition and digitalization of the Italian tourism sector are coming to fruition. In view of the long-awaited opening of the dedicated help desk for this measure, “GreenTour”, scheduled for the July 15, 2026 at 12:00, the Ministry of Tourism and Invitalia have announced two important in-depth events.
It is two operational webinars strategic, aimed at companies and trade associations, which will be held respectively on July 10 (11:00 PM to 12:30 PM) and July 14 (16:00 PM to 17:30 PM).
These two online meetings represent a fundamental resource for anyone who wants to submit a flawless and error-free application, maximising the chances of accessing a total fund amounting to well 109 million euroArriving at the online application desk prepared is the only way to avoid having your project rejected.
Why participate in the two GreenTour webinars by the Ministry and Invitalia?
Topics index
The two events will not be simple theoretical presentations, but rather actual practical workshops. The goal of the Ministry of Tourism and Invitalia's technicians is to provide companies and consultants with detailed instructions for completing the application form and the related technical annexes.
Participants will have the opportunity to:
Understanding the calculation criteria for the concessions, established by the complex reference legislation.
Explore the online procedure step by step to avoid classic system crashes.
Interact directly in the session Question & Answer (Q&A) to resolve doubts related to your specific business reality.
Analyze the Official FAQs published by Invitalia, with a specific focus on the most specific cases and the available assistance channels.
The detailed program of the two online events
Both webinars will follow a four-part schedule to ensure maximum clarity.
The first part will see theopening and introduction by representatives of the Ministry of Tourism, with the presentation of the speakers. Immediately after, the event will get into full swing with the presentation of the relief measure: objectives, financial allocation, beneficiary requirements, fundable interventions, and project evaluation criteria.
The second half of the meeting will be entirely managed by the experts of Invitalia antennaThis phase includes an in-depth operational discussion of the online procedure and a live Q&A session, followed by an in-depth review of frequently asked questions (FAQs) and focus groups on the most complex business cases.
What is the GreenTour incentive and who is it aimed at?
The incentive aims to support the deseasonalization of tourist flows and to favor the ecological transition of the sectorThe measure finances large-scale investment programmes, including between 1 million euros and 15 million eurosProjects must be primarily aimed at improving the energy efficiency of accommodation facilities and/or producing energy from renewable sources, while also integrating cutting-edge digital solutions.
The measure is aimed at both Italian and foreign companies (provided they have their operational headquarters in Italy) that operate in tourism. There is also an important opening for multi-service companies: businesses that have been active for at least three years and can demonstrate having generated revenue are also eligible. over 50% of its turnover from activities related to the tourism sector.
Deadlines and methods for submitting the application
Please note that to access the benefits, you must submit your application exclusively online. The online application desk will remain open. from 12:00 on July 15, 2026 until 17:00 on September 15, 2026.
Don't get caught unprepared: join the July webinars and plan your facility's sustainable future.
Join the next meeting: The second webinar will be held online Tuesday, July 14, 4:00 PM to 5:30 PMParticipation is free and open to anyone, upon registration on MITUR DEDICATED PLATFORM
Want to receive only useful news for your hotel or non-hotel accommodation without wasting time searching the web?
[Subscribe now to the newsletter of Direzione Hotel] and receive essential weekly updates for the development and success of your hospitality business.
