Booking.com is a globally renowned Dutch giant. Anyone who owns a property must list it on the portal to gain significant visibility. Not only that, the leader in online booking allows hotel owners to reach guests from all over the world, as long as they have an internet connection and a computer. A recent development is that booking.com is offering new general terms and conditions to users.
In addition to being found by customers, it is also possible to receive a rating of the quality of the service and obtain reviews directly from customers.
Building on the company's established market position, Booking.com has introduced new general clauses to combat the phenomenon of travelers bypassing the portal. This bad habit originated within accommodation facilities: hoteliers began offering potential guests the option of booking directly through the hotel's website, in exchange for a discount on the price of their stay.
Booking.com offers new general clauses
To solve the problem, with a strategy, Booking pays a part of the stay.
The traveler is encouraged to book on the Dutch site because the company pays part of the cost of the stay to the customer.
For the owner of the hotel, however, nothing changes on an operational level. The hotel will receive the total transfer, which will be prepared by Booking.com for the total amount.
Booking.com knows that customers tend to bypass it by calling the hotel directly. Furthermore, in recent years, it has become common practice to use it primarily to advertise the hotel or bed & breakfast, and so on. The customer calls, asking for a 20% discount , or simply asking what price they can get if they cut out the middleman. Booking.com is now well aware of the customer's behavior. With this new policy, the customer spends less because Booking.com discounts them. The properties, however, continue to pay the same commission on the price set by the hotelier.
This new strategy is not active for all registered structures.
