Tourists' habits are changing thanks to the digitalisation of structures: hoteliers have become digital entrepreneurs
50% of Italians have not lost the desire to travel but are more careful about their choices: the competition between hotels and villages is won by those who use the best technological tools to position themselves on the market
Holidays in Italy, more measured budgets, trips by car rather than by plane and the predominance of hotels and tourist villages for the choice of stay. These are just some of the behaviors that Italians adopt on holiday, recently revealed by the latest survey conducted by the Touring Club on its community. Despite the price increase, over 50% of Italians have not lost the desire to travel, although before choosing where to stay, they consult at least 20 websites.
Tourists are therefore changing and with them the accommodation facilities which, in order not to succumb, have had to integrate digital tools and promote themselves online in order to emerge and become more competitive. TITANKA!, a San Marino entrepreneurial company dedicated to the tourism web marketing sector, founded by Marco Baroni e Ronnie Pavani, to which it is added Riccardo Viroli, which has been following and supporting the Italian tourism-accommodation sector since 2000, saving and obtaining direct customers, thanks to a tracking system that allows the measurement of the actual cost of promotion activities of the structures.
“Hoteliers needed a suite of tools to help them better manage direct sales via digital. So we thought of designing a platform that would give them the opportunity to have full control of their online marketing and management activities by improving the direct room sales system. Bypassing the classic booking platforms, ensuring that customers can book directly from social channels and the facilities' websites. Not everyone knows that through large booking portals hoteliers lose around 18% of their turnover due to commissions.” says Marco Baroni, co-founder e CEO of TITANKA!
The platform that supports accommodation facilities in the consolidation of direct bookings
Each reservation for the majority of accommodation facilities can prove to be an expensive task or even a waste of time if not properly planned. Starting from these assumptions, TITANKA! he created a automated system that makes it measurable, in real time, marketing costs for selling rooms. Based on an overall vision and constant control of the project, through those services necessary to grow accommodation facilities thanks to the web.
The hotelier can manage content independently, offers, photos and texts, saving time to allocate to other activities. All this, thanks to the help of a specific control panel dedicated to the structure's website: TURISMO Back Office and to Mr PRENO, a CRM, already used for over 1.000 structures throughout Italy, born with the aim of improving the property's performance and obtaining more direct bookings.
Constant monitoring and analysis of results
If the hotelier does not measure the results he cannot understand if he is making a good investment or if he is wasting time and money. From this principle, TITANKA! created Mr REPORT, a reporting system that automatically collects and analyzes the structure's marketing performance. Identifying any corrections to be made to improve the conversion rate and direct sales. The data is processed and sent automatically once a month and compared with those of the previous month, evaluating whether sales are growing or whether it is necessary to implement correction plans in the marketing strategy. A graphic will show which communication channel is generating the greatest number of requests, costs and revenues.
The numbers of TITANKA!
Thanks to the experience of more than 112 professionals, with behind over 4.000 web projects made, in TITANKA! are currently supported 2.900 customers throughout Italy has always been average of 800 million euros of bookings per year. In fact, there are 13 specialized departments that operate in the 1.600 square meters of the new offices made available, also equipped with a lounge, kitchen and relaxation area for the well-being of all collaborators.
