Email Marketing in the Covid era

The current instability has forced tourism companies to adopt new communication strategies to avoid losing their customers. One such strategy is email marketing in the Covid era, to build and implement emergency-proof campaigns.

Of all the tourism web marketing efforts, email marketing ensures the establishment of a longer-term and deeper direct relationship with customers . Using the booking engine , the accommodation provider collects data and information from existing customers to retain and potential customers to promote the property to.

You can thus create specific lists of contacts to whom you can send emails with proposed offers, discounts, packages and courtesy communications.

What are the aspects to take into consideration to maintain a strategy email marketing effective during the covid crisis?

• Digitization – attract the public from home by creating entertaining digital content that intrigues users and strengthens the facility's brand.
• Responsibility – put social responsibility at the center of communications, focusing on empathy and sensitivity to maintain high public loyalty and corporate reputation.
• Customer Care – meet the customer and don't wait for the customer to contact you for help. Particularly in times of crisis, it is essential to ensure rapid assistance so as not to find yourself overwhelmed by requests that are difficult to manage. Send emails with personalized messages and automate response emails using a tool Marketing Automation
• Flexibility – never like in this period offering free cancellation options, discounts for the future, long-term bookings can encourage the customer to return and earn their trust.
• Proximity tourism – Given the difficulty in traveling long distances, it is best to focus on recipients who live nearby. Send emails with travel ideas and personalized communications to those who may be interested in your proposals in the geographical area of ​​reference.