Wednesday March 11, from 15: 00 to 16: 30, the online workshop entitled will be held “The Invisible Revolution of Artificial Intelligence in Tourism”.
The event, which will take place entirely digitally, is the first of 4 free webinars MakeLAB – Digital Skills for Tourism and is promoted by the Tuscany Region, FST and TPT.
The webinar features the following keynote speaker: Mirko Lalli, Founder and CEO of The Data Appeal, followed by the intervention of the Visittuscany Staff, which will illustrate the platform Make as a strategic tool for territorial promotion and collaboration.
What are the workshop opportunities for managers?
Participation in this online meeting offers concrete tools for the digital evolution of your accommodation facility or destination:
Understanding the Market: The goal is to help professionals understand the real impact of AI on the tourism sector and how it is radically changing the behavior and decision-making processes of modern travelers.
Strategic Data Management: A practical guide to learning how to select the data that truly matters to your business, moving from simple reporting to an active dialogue with the information to effectively interrogate it.
Operational Optimization: Discover practical artificial intelligence tools and instruments that can be immediately implemented in the day-to-day management of your business, from promotion to operations.
Application Roadmap: At the end of the meeting, participants will have an operational roadmap to implement the following day to improve their organization's competitiveness.
The event is an essential opportunity for managers who want to transform technological innovation into a competitive advantage, simplifying processes and improving the effectiveness of their local marketing strategies.
