From 17 to 19 March 2026, the European University of Rome will host the 25th edition of FareTurismo, the national reference event for those who want to anticipate trends in the job and hospitality markets.
In an era of profound digital transformation and talent shortage, FareTurismo confirms its position as the only hub capable of truly connecting institutions, universities, and hotel chains.
Why participate
Participating in FareTurismo means immersing yourself in the future of hotel management. The event isn't just a showcase, but an active laboratory where the sector's crucial challenges are addressed:
Artificial Intelligence and Simulation: Workshops dedicated to AI applied to hospitality and catering to optimize processes and improve the guest experience.
Recruiting and Skill Gap: Direct sessions between HR managers of major brands and young talents, to bridge the gap between training offerings and the real needs of companies.
Accessible Tourism and Inclusion: An ethical and strategic focus on workplace inclusion and barrier-free acceptance, key factors for future competitiveness.
New professional profiles: From Destination Managers to Revenue Management 4.0 experts.
The value of FareTurismo 2026 is guaranteed by the synergy between the key players in the Italian tourism system. The event enjoys the active support of: Ministry of Tourism, Ministry of Education and Merit, Ministry of Labour, Lazio region, Rome Capital and Unioncamere and the main employers' associations (Federalberghi, Confindustria Alberghi).
The program in a nutshell
The three days will be marked by high-profile moments:
17 March: Opening conference with authorities and focus on AI culture in hospitality.
18 March: A day dedicated to orientation, immersive training, and territorial marketing for local development.
19 March: 18th SISTUR university meeting and sessions on new frontiers in hotel management and accessibility.
Whether you're a manager looking for new resources or a professional looking to update your skills, participating in FareTurismo 2026 represents a strategic investment in your growth.
