Tuscany, with its six UNESCO sites, medieval villages, food and wine heritage and cities of art, is one of the most sought-after tourist destinations in the world. In a context of constant growth in the sector, Florence will host FITI, the International Tourism Forum sponsored by Il Sole 24 Ore.
Date: Thursday, April 17, 2025
Opening hours: 09:30 – 13:00
Location: Florence Fair, Villa Vittoria – Piazza Adua, 1 – 50123, Florence
The event represents a unique opportunity for institutions, stakeholders and industry experts to discuss the challenges and opportunities of contemporary tourism. The central themes of the day include:
Overtourism Management
Developing a conscious welcome
Promoting an accessible and inclusive territory
The impact of artificial intelligence on tourism
The role of major events and conference tourism
The challenges of the Jubilee and the Winter Olympics
For more information and to register for the event, visit the Il Sole 24 Ore website.
