Google Maps for accommodation facilities

Have you ever thought about using Google Maps for your accommodation facilities?

Today we see what advantages the use of this tool entails for hotel facilities.

Google Maps is widely used by tourists and travellers during their trips, to plan itineraries and to reach places they have never seen before.

Additionally, Google has recently added the ability to book a property directly from search.

Using Google Maps you can search not only for streets and monuments but also for accommodations , restaurants, and other things to include in your trip planning.

For this reason, it's important for your hotel to appear on Google Maps. To create your own listing, you need to register on Google My Business.

It is important to fill out the form with all the detailed information about the property : email, telephone numbers, photos, exact location, website link.

Additionally, you need to make sure your listing is validated by Google by remembering to enter the code you'll receive via email so Google can complete the verification process and make your listing visible to everyone.

Another important aspect concerns photographs : you should include those that make the property recognizable and rename them before uploading them. This makes it easier for Google search engines to find them.

Google Maps for accommodation facilities: what advantages does it offer?

Once your listing is published, it's a good idea to check user interactions with your business by logging into Google My Business.

This is a valid tool for monitoring user clicks on property information, card views and website visitors.

This allows you to improve your business marketing and promotion strategy .

It's important to keep in mind that your Google search ranking is also determined by the reviews users leave , so it's a good idea to send them a link to their review after their stay.

This is a way to get your business up in search engine rankings.

With the “Book on Google” option , you can book a stay directly at the property, avoiding OTA commissions.

Additionally, if you are already using the Google Hotel Ads app , this feature is free of charge.

This tool also offers other advantages: it allows hoteliers to have an engaging interaction with guests , as they will be in direct contact with their guests throughout the booking process.

Additionally, hoteliers will have access to guests' email addresses to send booking confirmations.

If you don't use Google Hotel Ads and don't choose to activate the "Book on Google" button on your Google Maps listing, the platform will still show users both prices and links to the OTAs where they can make reservations.

Finally, we remind you that during this health emergency period, Google Ads will not charge commissions unless the stay has taken place.