With the new Air Market Intelligence module, accommodation providers analyze flight capacity to plan marketing investments in key markets.
Predicting the origin of tourist demand before it even translates into online searches or actual bookings: this is the promise of Air Market Intelligence , the new functionality integrated into the Santaddeo revenue management system, designed and developed by the Tuscan company 4 bid srl.
The module introduces a substantial shift in perspective for hoteliers and independent accommodation managers. Traditionally, air traffic information is used by revenue management software to refine occupancy estimates and adjust sales rates upwards or downwards. Santaddeo reverses this approach: data on seat availability on direct flights to a destination is not used to adjust room rates, but rather to strategically direct promotional and advertising budgets.
How Air Capacity Analysis Works
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The system is based on a fundamental but often inaccessible metric for individual operators: the number of seats scheduled by airlines on routes to airports in their area, complete with details on the countries of origin.
Each accommodation facility can monitor up to five reference airports , assigning a different percentage weight to each. This customization takes into account the varying logistical importance of the airports (a hub twenty minutes away has a significantly greater impact on the attractiveness of the facility than one located two hours away).
Based on flight capacity calculations, Santaddeo automatically divides international markets into three clear and operational categories:
Active markets: countries that already guarantee a consolidated and constant flow of connections.
Markets to develop: countries experiencing a significant increase in scheduled flight seats and offering concrete opportunities for rapid growth.
Markets to watch: areas of potential interest to monitor over time to promptly identify any positive trends.
A leading indicator to outperform the competition
The true innovation of Air Market Intelligence lies in its use of a leading indicator rather than relying solely on actual data. Historical bookings analyze the past, while competitor prices describe current market trends: both elements reflect established dynamics.
In contrast, airline flight schedules are established many months in advance of the start of seasonal sales. Early detection of an increase in available seats from a specific country allows hoteliers to move ahead of their competitors: using the right language in promotional campaigns, customizing offer terms for that geographic target, and being ready precisely when potential guests start searching.
An independent hotelier has always known where their guests came from. They had no way of knowing where they were about to arrive. Airline capacity is public information, but no one translated it into a commercial decision at their scale: it was found in tools designed for large chains, and in any case for price adjustments. We use it to answer a different, more concrete question: which market is best to target in the coming months.
— Filippo Mancini , founder of 4 bid srl
Accessibility and integration for independent hospitality
Air Market Intelligence brings analytical tools previously reserved for large international chains directly to the tables of independent properties. The module is seamlessly integrated with the hotel's daily management system (PMS) and is already available for all properties active on the Santaddeo platform.
Santaddeo is the revenue management solution created by 4 bid srl , a technology company based in San Casciano in Val di Pesa (Florence). Designed specifically for hotels and independent properties without an in-house revenue department, the platform connects to hotel management systems to provide rate recommendations, competitor monitoring, review management, and in-depth understanding of demand dynamics.
