Free Coca Cola to relaunch the Horeca sector
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Numerous initiatives have been launched to revive the hotel and tourism sector, one of the hardest hit by the Covid-19 health emergency. Among them is a free Coca-Cola to help revitalize the Horeca (Horeca) sector.
Coca-Cola launched this initiative to support the Ho.re.ca. sector during a time of great uncertainty.
Free Coca Cola to relaunch the Horeca sector: the initiative
The initiative includes a free Coca-Cola for those who enter the premises , it is a promotional initiative that this well-known brand has proposed to encourage the restart of the sector.
This will take place in the cities of Rome, Milan and Naples, where the campaign called “This Coca-Cola is on us” has started , specifically designed to encourage consumers to enter the sales points participating in the initiative and drink a free classic Coca-Cola , or a Coca-Cola Zero , offered directly by the most well-known and famous international beverage company.
The company has, in fact, launched a new campaign “We Will Be There Like Never Before” , of which this initiative is part, and was created by the award-winning artist George The Poet.
The campaign's name aims to reflect on the meaning the word "normality" has acquired in this post-Covid-19 era.
Life is slowly returning to normal, despite the ongoing restrictions and safety measures, and Coca-Cola wanted to reach out to those who have been most affected by the pandemic.
Among the many initiatives launched to strengthen the Ho.re.ca channel in this difficult moment, there is also the “Coca-COla ADCreator” platform , thanks to which approximately 4000 establishments will have the opportunity to easily create advertising communication.
After the advertisement has been created, the Coca-Cola company itself will ensure its digital visibility , in the vicinity of the point of sale.
The “This Coca-Cola is on us” campaign will be active until September 13th : those who wish to participate and receive a free drink can register on the Coca-Cola website and download the voucher to collect the free drink at the nearest participating location.
