The 3 moves to fill your Bed and Breakfast

Let's embark on this journey, which will be full of tips and suggestions. Here are the 3 steps to fill your Bed and Breakfast.

It's not easy to receive so many bookings in this difficult and uncertain year, yet implementing some strategies will allow you to increase them.

The first move to make concerns the website and the blog.

Even though it's 2020, not all bed and breakfasts have a website. Many others do, but they don't have a booking engine , a system that allows customers to book their stay directly from the site.

Some, despite having a site, do not know what a blog is, others, however, have not updated their site for several years.
There are some gaps that need to be filled make your website efficient.

A good website must necessarily have some characteristics:
1. be easily navigable, modern, intuitive and with beautiful photos taken by a professional;
2. usable across all devices: computers, notebooks, tablets and smartphones;
3. must have a blog;
4. it must have a online booking system a
immediate confirmation
5.i contact details and address of the facility they must be visible in every
page of the site
6. must always be present room prices which must be clear, with the list of all services available at the requested price.
7. must have a page with the google map and the description of the itineraries to follow to reach the main points of interest nearby (railway and underground stations, bus stops, motorways, tourist attractions,
hospitals, etc.);
8. must be editable and manageable by the owner at any time, both to add content and to make changes, launch offers or add and delete photos from the site;
9. must always be updated.

The 3 moves to fill your Bed and Breakfast: the first move

It's important to make your website accessible across desktop computers, laptops, tablets, and smartphones. This will also have a positive impact on your search engine rankings.

Having a blog on your website is very important. A blog is a sort of diary where you can post articles and readers can express their opinions by leaving comments. A blog can be a great way to implement a content marketing strategy.

It's a good idea to include a booking engine on your website that allows guests to book their stay quickly and easily.

It is very important to clearly list all room and service prices , leaving nothing open to interpretation by the customer.

There must be a page within your site "Where we are" which must contain the address of your property and the Google map.
It is advisable to also include the distances and itineraries towards the points of interest located near the structure, such as stations, hospitals, airport, stadium, tourist attractions, important and significant areas of your city.

It's really important to be able to independently modify the site at any time : add content to the blog, make changes, add or delete information and photos, set up offers on the site and through the booking engine, etc.

For this reason, it's recommended to have a WordPress site , which is a universal and easy-to-manage CMS. WordPress allows you to keep your site always up-to-date at the CMS level.

Your bed and breakfast's website must be consistent with the one on your property and updated whenever necessary.

By writing blog content that will capture the attention of your target customers, it will become the first and most powerful way to acquire customers independently , easily and economically.

To discover the second step to filling your bed and breakfast and get more tips, keep following us!