Designed by Aries Group at the Living Place Hotel, the new outdoor project redefines leisure by combining an Olympic-sized pool, athletic activities and exclusive events.
Physical activity has transcended the confines of simple exercise to become an important opportunity for sharing, socializing, and relaxation. Capturing this modern evolution of leisure time, where individual well-being merges with social life, the new fitness program debuts. VIVI Sporting Club.
This is the innovative outdoor space of the Living Place Hotel, a renowned Bolognese structure owned by Aries Group (an independent Italian hotel company, a point of reference in the country's most important business and art destinations).
A new concept of Lifestyle Urban Resort
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With the launch of VIVI Sporting Club, the Living Place Hotel is enriching its lifestyle offering. The new center combines wellness, sports, fine dining, and entertainment in a single space, welcoming both hotel guests and the citizens of Bologna.
This launch marks a crucial stage in the journey of the structure, which aims to increasingly position itself as a true Lifestyle Urban Resort. After the opening at the end of June, the club will celebrate its official debut on8th July with an opening party involving the press, stakeholders, and the local community.
The club's pillars: between sport and contemporary taste
The core of the entire project is the historical outdoor Olympic-sized swimming pool The Living Place Hotel has always been the flagship of the facility for sports and relaxation. A truly modern ecosystem has been developed around this pool, comprising:
Solarium areas and panoramic terraces
Lounge areas and spaces for conviviality
Tennis courts, beach tennis and beach volleyball
The goal is to offer a 360-degree experience, from morning to night. The culinary offering has also been completely revamped thanks to the partnership with the international agency Triple BThe menu offers a modern and informal reinterpretation of Emilian specialties: from gourmet tigelle pairings to signature square pizzas, to specialty cocktails and locally sourced ingredients, combining local roots with an international flair.
Throughout 2026, VIVI Sporting Club will curate a rich calendar of events ranging from wellness and music to gastronomy and outdoor entertainment, strengthening the hotel's connection with the local community.
The project's philosophy: Upcycling and Curation Economy
"VIVI Sporting Club marks a crucial turning point in the evolution of the Living Place Hotel. We want to transcend the traditional hotel model to offer a living space where design, sport, wellness, and socializing interact harmoniously.
This initiative fully embraces our idea of upcycling in the hotel industry: regenerating and giving new value to existing structures by reshaping their functions and experiences. At the same time, it reflects the principles of curation economy, a model in which the hotel is not a mere hospitality provider, but becomes an active curator of content, relationships and experiences of value for the area."
Raniero Amati, Chief Sales & Marketing Officer of Aries Group.
With the inauguration of VIVI Sporting Club, the Living Place Hotel responds to the modern growth trends of Bologna, a city increasingly attractive to professionals, tourists and residents who seek authentic experiences, in step with the times and focused on quality of life.
