Local SEO is the way a website ranks on search engines. It allows you to gain greater organic visibility in a specific geographic area and be visible to potential customers. It therefore offers local results, ranked based on the user's geographic location. For several years, Local SEO has been very important for both businesses and hospitality businesses, as having a good Google ranking allows you to be visible and seen whenever a user performs a geolocated search.

Local SEO aims to improve your online reputation, be found by users searching for a specific property, and increase traffic to your website. People often associate a specific service with a specific city when searching on Google, and since it's more specific, it has a higher conversion rate. Let's explore how Local SEO can be useful for hotels.

Local SEO: how do hotels benefit from it?

Local SEO is very useful for the tourism sector , in fact the latter benefits from it in particular:

• allows you to increase the use of the site;
• le reviews will increase;
• there will be a increase in traffic on the site;
• on social media presence will be stronger.

But how can a Hotel start a Local SEO Strategy?

First of all you need to:

1. Identify the keyword with which we want to geolocalise: if we have a hotel it is important to geolocalize it to make ourselves known and increase visibility on search engines. As? Well by adding all the necessary information, such as address, opening and closing times, geographical indications, telephone number and so on. Once this is done we must identify the keyword with which we want users to find us and then index the structure.
2. Try to optimize the card Google My Business: with Google My Business you can be visible on maps. In order to have advantages it is essential to make potential guests of the hotel find all the information they are looking for. We must guarantee an immediate and efficient service to anyone who is looking for you on the search engine. With this tool I have the opportunity to answer the questions that are asked of me; enhance reviews and promote the structure by publishing promotions. In addition to Google My Business, it is important to create a company page on Facebook and on the various most used social networks.
3. Generate positive customer reviews: the goal is to generate more positive reviews across all platforms. The positive reviews that your site has on Google My Business are a significant factor for Local SEO. It is important to respond to reviews whether they are positive or negative, the reputation of the hotel is worth it.
4. Local Link Building: you need to attract links from other companies in your geographic area. To earn more backlinks you need to do promotions, create content and subscribe to industry directories.

These points are fundamental to be able to start a Local SEO strategy for your accommodation facility.

It's also important to optimize your website for mobile devices if you want to do Local SEO. Local SEO has evolved hand in hand with the success of smartphones. It will be easier for users browsing via smartphone to reach your business.