Instagram is currently the most popular social media platform, with a huge user base. It's a social network dedicated to sharing and publishing photos and videos. It allows you to increase the visibility of your business, restaurant, or bar. You can share images, videos, reels, or stories, quickly and easily attract customers to your business. But that's not all: starting today, Instagram has a new feature for hotels: "Search on the Map."

New feature on Instagram for Hotels: what is it and how does it work?

This new "Search on Map" feature seems to be an excellent solution for those looking for restaurants, bars, places of interest, or if you're looking for accommodation. It allows you to find new places thanks to the trending hashtags currently used by users. It helps you discover new places, activities, parks, and more based on the user's geographic location. The "Search on Map" feature is currently only available in certain countries, including Spain, Italy, Portugal, and Greece, but will be expanded to other countries over time.

Instagram users are very happy and satisfied with this new mode. It seems to be a revolution especially for those who use Instagram as work but also for those who simply use it for leisure. Instead of using the usual tools with Tripadvisor, Google Maps etc., just use this tool in question.

Hoteliers also seem very happy with this tool, because by publishing photos with Instagram they will be able to make their property known to potential customers.

The user can use the option in two different ways:

• The first is precisely the use of Hashtags, for example, if a user is looking for a place to stay and writes #hotel, all the hotels in that area will appear in the results.
• The second way is the procedure of Navigation Tab which by selecting on the new icon in the top right corner of the navigation tab launches us into a new page full of places, places to visit and accommodation facilities to know that are most popular with that type of hashtag near your current position. Once we click on this icon, Instagram geolocalizes us and shows us all the structures or places in the place where we are.

This seems to be an excellent promotional marketing strategy because it allows you to have information on places, structures and places of interest quickly and quickly, but at the same time it allows all these realities to be known and reach potential customers.

Through "Search on Map," travelers can plan their trip. Hoteliers will gain greater visibility, and travelers can book their property. All this is possible through the hashtag feature, which will allow you to see the B&B's opening and closing hours, as well as reviews, in real time.