What is the level of digital "training" of Italian companies? This has been measured in recent weeks by a free online tool based on Artificial Intelligence. Let's talk about "How digital are you?", a test made available by Lenus Media, a digital marketing agency based in Italy in Cava de' Tirreni, in the province of Salerno, and in the United Kingdom, as part of the “Digital Workout” project. The quiz has currently been carried out by over 6 thousand companies in Campania, Lazio and Lombardy. The revolutionary tool allows entrepreneurs to have a clear picture of the level of digitalization of their company. A particularly important evaluation in the context of participation in public tenders and those envisaged within the National Recovery and Resilience Plan (Pnrr). The results will then be presented in a soon-to-be-published case study.
How digital are you? The Digital Workout project
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“In order to be competitive online – explained Emanuele Pisapia, director of Lenus Media – it is necessary to follow a digital training plan that is simple and speaks the same language as entrepreneurs. The Lad (Digital Training Level) calculator allows companies to immediately understand what their starting point is and receive automatic online suggestions." Pisapia is the author of the book “Digital Workout – The training plan for entrepreneurs who want to regain control of their company”. He created the Lad to further help entrepreneurs overcome the challenge of digitalization. The “How digital are you?” tool will be rolling out new features in the next few days, such as the automated search for reviews and successful posts.
To evaluate your company just connect to the address https://www.digitalworkout.club/it/quanto-sei-digitale/ o https://lenus.it/lad and enter your name and that of your company. Once the test is finished you will discover your digital training level (Lad) with instant tips on how to improve your online effectiveness.
The Digital Training Level
“The Lad meter – continued the director of Lenus Media – is developed through the use of Artificial Intelligence which simulates the behavior of a potential customer searching for a company online. We replicate over 50 analysis factors expanded by our technical team. The Digital Training Level is available in a few minutes online and can be shared on your social media or website. By entering your email address you can also monitor your Lad over time. Then receiving suggestions in real time on how to improve your company online and create competitions between companies in the same territory as in a sort of Digital Championship".
The book by Emanuele Pisapia
Emanuele Pisapia, administrator of Lenus Media, is an entrepreneur, trainer and effective communication consultant and Digital Workout is the fruit of his over ten years of experience in the sector. With his book, Pisapia wants to help entrepreneurs create an effective digital marketing plan for the next 12 months. The plan is a real "training program" applicable immediately in the company with the aim of obtaining immediate benefits in terms of online visibility, attractiveness in the eyes of customers and suppliers and, above all, new business opportunities.
