Description and further information
In modern hospitality, excellence is measured by emotion: this volume explores the power ofambient scenting, explaining how to transform a simple fragrance into a real one olfactory scenographyUnlike a static approach, scenography tells a brand story through dynamic techniques that avoid familiarity.
A deep emotional bond is created with the guest, directly influencing purchasing behavior and length of stay.
>The adoption of a functional olfactory strategy is not a simple aesthetic whim, but a strategic operational investment.
The book illustrates how the right fragrances can deodorize and purify environments, improving psychophysical well-being, as well as evoking positive memories that encourage loyalty.
>Great importance is given to the concept of synesthesia, where smell intertwines with sight and hearing to create immersive experiences: from the play of colors and scents to the combination of soundscapes and distinctive aromas, typical of luxury hotels.
Whether it's a hotel, a museum, or a restaurant, this guide offers practical tools for choosing the essences that best reflect your values. Each space becomes a memorable and interactive sensory journey.
