Airbnb, UBER, the couchsurfing, the social dinner, are formidable examples of sharing economy. People's travel and travel habits have evolved over time and have also significantly diversified, so much so that they have generated different types of tourism. Tourist accommodation facilities also had to change to keep up with a constantly changing demand, which was becoming increasingly complex.

What is perhaps little known to the general public is that the Sharing economy and the phenomena that followed it (Airbnb, Uber, etc.) were born within Bed & Breakfasts. B&Bs introduced the concept of family welcome, That of sharing and total immersion in local culture. Bed and Breakfasts have revolutionized what, until then, was the concept of hospitality.

Marketing techniques for Bed and Breakfast: Live Sharing and immersion in local culture

The Bed and Breakfast formula was born in Ireland in the 20s, when families began to rent their children's rooms, which left the family roof. They later spread to England and later in the United States and, finally, in the rest of theEurope. They were born with the aim of satisfying a practical need. The objective was to offer accommodation to travelers traveling on routes not subject to tourist flows, where there were no hotel facilities.

Only recently has this type of accommodation been recognized by the Regions with specific regulations and today they are regulated throughout Europe. It is an alternative to traditional hotel hospitality, which makes the Sharing Economy its very reason for being. Among the advantages that bed and breakfasts offer, we find: lower costs and a notable added value, that is, complete immersion in the culture of the place. If that's not enough, B&Bs have created jobs and stimulated market growth.