The non-hotel sector is no longer just about hospitality. The Vivere Turismo Festival 2025, now in its third edition, aims to be the national event that inspires and connects hosts, managers, and property managers, promoting a deeper and more informed vision of tourism. The event will take place at the Palacongressi in Rimini on November 19 and 20, 2025.
Vivere Turismo Festival 2025: For a more humane and sustainable tourism
Topics index
The central theme of this edition of the Vivere di Turismo Festival, " A new way of experiencing tourism," is not just a slogan, but a true vision for the future of the sector. The goal is to redefine the role of the non-hotel operator, moving it away from purely economic considerations and elevating it to a figure with social and regional impact: the Hospitable Citizen.
This new hybrid and generative role goes beyond the simple task of welcoming guests. The Hospitable Citizen, in fact, is an active resident who, through their work, becomes a custodian and narrator of the place they live in. They don't simply provide accommodation, but also care for the local area, share it with their guests, and contribute tangibly to the community. In this way, non-hotel hospitality becomes a driver of widespread economic value, capable of generating benefits not only for the operator, but for the entire community.
The festival was born precisely from the need to overturn an often negative narrative that paints the non-hotel sector as a problem. The event will forcefully demonstrate that, when managed professionally and with awareness, this sector is actually a crucial part of the solution. Well-executed non-hotel tourism is a vehicle for sustainable development: it brings new life to villages, stimulates the local economy, and creates authentic human connections. In this sense, the Hospitable Citizen becomes a true agent of change, capable of making the invisible visible and actively working for a more prosperous and humane future.
A program full of opportunities: Vivere Turismo Festival 2025
Over the two days, participants will have access to unprecedented training and networking opportunities. Seven themed rooms and two showcase rooms will be set up, with over 7 speakers, including experts, startups, and industry professionals. Key topics will be discussed, such as regional regeneration through hospitality, how tourism can restore happiness and jobs, and how to truly become "Hospitable Citizens."
The event is designed for a wide audience of professionals and enthusiasts, from property managers to hosts, from B&B managers to property owners, from students to industry decision makers. It will be an opportunity to meet colleagues, discover market trends, and learn from top professionals.
The topics covered will range from Artificial Intelligence to Brand Identity, from Revenue Management to Home Staging, all the way to Sustainability and Experiential Tourism.
If you wish to participate, you can use the 20% discount code: 03LA
https://viverediturismofestival.it/biglietti/
Vivere Turismo Festival 2025: News and entertainment for everyone
In addition to the packed agenda of events, the Festival has several new features to make the experience even more memorable. The event will be hosted by Paolo Notari, a well-known Rai personality, who will guide participants through the highlights with his energetic style.
Among the new features for 2025 are the Playroom, a free service for children, and the Zen Room, a space dedicated to personal well-being with meditation and mindfulness activities. The commitment to sustainable tourism is also reflected in the partnership with Olivami, an initiative to offset part of the Festival's environmental footprint by adopting olive trees in Salento.
The Vivere di Turismo Festival 2025 is not just an event, but an opportunity to reflect on the future of the non-hotel sector and to discover how hospitality can become a driver of positive change for local areas and communities.
Don't miss the opportunity to connect with industry leaders and discover new strategies for your business success. For more information, visit the official website. Rimini awaits you!
If you wish to participate, you can use the 20% discount code: 03LA
https://viverediturismofestival.it/biglietti/
