Which rate should be applied if: your property is located a 5-minute walk from the Duomo? Or less than 15 minutes from Central Station? and if it were a few steps from the city center…

Which tariff is best to adopt if you have decided to apply the most competitive price? Maybe you offer many offers. But the conversion is just over 2%….what's wrong?

You have analyzed the visits using Google Analytics, so you have a good movement of visits. Guest rating is above 8,5, but sales aren't increasing...where should you look for the problem?

Many and very often we find ourselves in front of the PC with our calculator, we analyze and study which rates should be applied, using all the promotions that exist in the world and despite everything our sales do not increase. Even worse, in some cases we happen to notice that with the same quantity of rooms sold the previous year, our revenues have decreased.

Good (or bad - it depends on your point of view!), we still can't understand what mistake we are making in choosing which tariff is best to apply in order to increase our sales.

I calculate more, I calculate less, the point on which to focus our attention is the PRICE!

So, what steps should you follow to define which tariff is best to apply?

First of all, let's give the right value to our structure!

Yes, the best way to define the price to be applied for the sale of our rooms is not by comparing our neighborhood but by understanding the real value that we are able to offer. Starting from a direct cognitive analysis of our company we will learn the strengths and weaknesses of the structure. The aim is to ensure that what is offered is truly able to respond to the demand we receive from our guests and whether we have the ability to fulfill their wishes. Most of us have an incorrect conception of ourselves, overvalued or even underestimated, and from this perspective the decisions on which tariff is best to apply and the strategies adopted would lead to an inadequate insertion into the market.

But then how can we understand which tariff is best to adopt to grow our turnover?

Have you tried raising the price instead of lowering it? Sometimes rates that are too low are a deterrent to not booking. Travelers may perceive a low price as synonymous with poor quality and terrible service. I advise against it especially to those who have bad reviews, as a low price would confirm what is read in the guest reviews.

Obviously, no one can solve seasonality for you!

The problem is that in the low season the demand decreases and now even hotels inevitably charge low rates to fill their facilities.

In these cases the best solution is do not apply prepaid rates, therefore non-refundable, because in the low season it is suicide. You run the risk of losing a good portion of customers.

Place an offer and see how they book you!

Price is a useful tool that a Bed and Breakfast or Hotel has at its disposal to increase sales. To tell the truth, more than the price itself, it is the changes in tariffs that attract. One of the price modification strategies is quantity discounts or special prices for those who purchase large quantities of rooms.

The trick is to adopt a variable rate.

It is not difficult to establish which rate is best to apply to increase the sale of your rooms. What strategy do you apply?