The Campania Region launches the public notice for the “Workshop MICE in Campania 2025” in Naples, an initiative that offers hoteliers direct contact with 35 national buyers, essential for expanding the conference and event business (MICE – Meetings, Incentives, Conferences, and Exhibitions) and increase your RevPAR (Revenue Per Available Room).
Participating in this event, strategic for positioning as a destination of excellence, is the first step to optimise the Occupancy Rate in the low season, thanks to the consultancy and services offered by the partner suppliers of Direzione Hotel.
Why is MICE tourism strategic for your business?
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The MICE segment represents a cornerstone for stabilizing tourist flows, especially outside the high season. Conferences and corporate meetings generate high added value, with delegates often spending more than the average leisure tourist.
Integrating MICE offerings into your business strategy means not only filling rooms during less busy periods, but also maximizing meeting rooms and ancillary services (F&B, conference services), significantly increasing your ADR (Average Daily Rate). The Campania Region recognizes this irreplaceable role in the economic and social revitalization of the region, one more reason why hoteliers should seize promotional initiatives like the MICE Workshop.
What are the key details of the event?
Il MICE Workshop in Campania It is a promotional event created by the Campania Region to promote the MICE sector and position the region as a destination of excellence.
- Date and Place: It will be held in Naples on December 12, 2025.
- Format: It includes meetings one-to-one structured into two sessions (morning and afternoon), with the “buyers seated, sellers standing” format.
- target: They will be present 35 national buyers, mainly coming from important centres such as Rome and Milan, who will meet a maximum of 35 suppliers from Campania.
Key Points – MICE Workshop
- Focus: Conference tourism/MICE.
- Available Stations: 35.
- Participation Fee: € 500,00.
Who can participate and what are the deadlines?
The Notice is aimed at companies in the tourism sector operating in the MICE segment who have operational headquarters in Campania, are registered with the Chamber of Commerce and are in full exercise of their rights.
Eligible exhibitor categories include:
- Territorial Convention Bureau, Product Club, conference and event business networks.
- Conference centers.
- 4 or 5 star hotels, 3 star hotels with proven conference vocation.
- Historic buildings and residences, villas for events, used as conference venues.
The selection criterion is based on the territorialità (7 stations for each province: Avellino, Benevento, Caserta, Naples, Salerno) and on thechronological order of arrival of the PEC.
Deadlines and submission methods
Interested hoteliers must submit their application exclusively via PEC at: fiereturismo@pec.regione.campania.it.
- Application Submission Start Date: 23/10/2025, ore 10:00.
- Deadline for Submission of Application: 06/11/2025, Ore 23:59.
Remember to indicate in the subject of the certified email “application to participate in the 2025 trade fair: “WORKSHOP MICE IN CAMPANIA - [Operator Name]”.
How to ensure the effectiveness of your participation
To ensure that the investment (participation fee of €500,00) generates a high return in terms of leads and contracts, the promotional offer must concern exclusively theincoming MICE of the Campania Region.
Once participation is confirmed, you must ensure the presence of the owner or a previously designated delegate for the entire duration of the event. Failure to attend the confirmed event (a NO-SHOW) will result in the forfeiture of the fee paid and exclusion from regional trade fairs for the following 12 months.
Contextual CTA
If your facility needs to define an optimal MICE sales strategy or needs to renew the fittings (Contract Supply) for the conference rooms, evaluate the consultant who can help you through the platform Direzione Hotel.
Mandatory steps for the application to participate
To finalize the application, the hotelier must attach the following documents to the certified email:
- Annex 1 – Request for Economic Operators: Completed and digitally signed or handwritten with a copy of your ID. In this form, you must tick your category and provide a Description of the Promotional Offer.
- Attachment 2 – Personal Data Sheet: Completed entirely in Excel format.
Please note that confirmation of participation, following a successful application process, is mandatory and requires a copy of your bank statement certifying payment of the participation fee to Unioncamere Campania.
Participation in the MICE Workshop in Campania is a concrete step that lays the foundation for increased RevPAR and a successful strategy in the conference segment.
The exploratory public notice with complete details, formal requirements and the personal data sheet can be consulted on the website Campania region.
Contact our partner consultants Direzione Hotel To obtain a quote or specialized advice, you can best prepare your facility to welcome the MICE business generated by this event.
